Maple 3 in the Media: BBC, CTV, La Presse and More

Since 2025, Maple 3 maple water has been featured in the media in Quebec, across Canada and abroad. Here is a roundup.

BBC News – “Can Canadians get the world drinking tree sap?” (February 2025)

The BBC looked at maple water, which Canadian producers hope will become the next must-try drink around the world. Yannick Leclerc explains how Maple 3 was one of the pioneers of the category. “People feel like they're drinking the wild Canadian forest,” he says. Read the BBC article →

CTV Your Morning and National Post (March 2025)

Live from Quebec City, Yannick Leclerc, General Manager of Maple 3, introduced maple water on CTV's morning show: its mild taste, its composition (about 98% water and 2% natural sugars, electrolytes and minerals), the Maple 3 story and its sales in more than 12 countries. The National Post also covered the growing maple water trend. Read the National Post article →

TVA – Salut Bonjour, summer drinks (July 2025)

Nutrition expert Isabelle Huot presented her favourite summer drinks and picked Maple 3 Sports among rehydration drinks: maple water for athletes, naturally sweet, with added salt for electrolytes.

La Presse Gourmand – « Boire l'érable » (March 2026)

La Presse explores maple water as Quebec's own plant water. The article tells the story of founder Stéphane Nolet, from a fourth-generation maple family, and notes that Maple 3 is now sold in 13 countries, with water from nearly 500,000 taps in eight sugar bushes, from Montreal to the Bas-Saint-Laurent. Chef Olivier Perret (Renoir restaurant) and nutritionist Stéphanie Côté also share how they use maple water in the kitchen, from poaching and glazing to smoothies and soups. Read the article (in French) →

La Presse – PME Inspiration, « Trois en trois pour Maple 3 » (June 2025)

A portrait of Maple 3, founded in 2013 by Stéphane Nolet, as the company completes its three product lines with the launch of Maple 3 Sports. About 70% of sales are outside Canada, with Asia, and especially Korea, growing fastest; at home, Maple 3 works with more than 500 Quebec maple producers. “We sold a first pallet in India before selling one in Ontario!” recalls Yannick Leclerc. Read the article (in French) →

Launch of Maple 3 Sports (April 2025)

Quebec media covered the launch of our sports hydration drink made with organic maple water: Le Soleil, Détaillant Alimentaire, Carrefour de Québec and Monlimoilou.

Earlier coverage (2018–2023)

• La Presse – PME Monde, « Une eau d'érable sans frontières » (October 2023): Stéphane Nolet's goal of making Maple 3 a globally known product, with exports making up about 70% of revenue and new sales on Amazon.
• Le Soleil (December 2021): with support from the City of Quebec and a loan from Fondaction, Maple 3 strengthens its presence in Asia, Europe and the United States.
• Le Soleil – « Conquérir le monde avec l'eau d'érable » (2018): how Stéphane Nolet, a fourth-generation maple producer, founded Maple 3 with his two partners, already selling in more than ten countries. Read the article (in French) →

Are you a journalist? Write to us at info@maple3.ca.